Purple shampoos have gained somewhat of a following over the past few years. An ever-increasing number of people are realizing just how valuable these shampoos are and what they can do for their blonde or silver hair. These products easily eliminate brassy notes and yellow tones that can creep into lighter hair colors. How do they do this? They do this by neutralizing these yellow shades with violet shades.

The hair care market has become seemingly flooded with brands releasing their own versions of this shampoo type. There are dozens upon dozens of different brands competing with each other out there, which just makes it hard for the consumer to find one that’s right for them. That’s why we’re listing ten brands which we feel are the best. Following this top ten list, you’ll also find some awesome tips that will enable you to get the most out of your shampoo.

Our Top Picks for the Best Purple Shampoos

#1 Fudge Clean Blonde Violet Toning Shampoo

Not only does this product reduce unwanted yellow and brass notes in blonde hair, but it also manages to brighten up silver hair as well. And it does all of this while leaving the hair shiny and glossy. This product is formulated with hydrating ingredients which help to hydrate, restore and strengthen hair. Organic compounds are also present in this formulation, so it can protect the hair against thermal damage. This shampoo has a vanilla and pear fragrance that’s pleasant to smell and allows the hair to smell as good as possible. Anyone who wants their hair to look their best may want to take a look at this shampoo.

#2 Jhirmack Silver Plus Ageless Shampoo

Jhirmack is designed to help people who don’t want to hide their gray hair take back control of their hair color. It’s a special formula which neutralizes brassy tones in silver hair, and it does so while boosting texture. It contains folic acid and tea extracts that helps to make hair look its best. This product is designed to help people with blonde, highlighted or bleached hair. Other ingredients which can be found in this product include COQ10 and macadamia nut oil, both of which help to improve hair’s elasticity. And since it used natural components, it’s safe for both dyed and natural color hair.

#3 Aveda Blue Malva Color Shampoo

With a unique formula that’s designed to reduce brass colored tones in all shades of hair and to add brightness to silver and gray hair, this shampoo can be used by both individuals with blonde hair and individuals with gray hair. It’s made with a plant-based formula that’s made from flower and plant essences and is designed to clean a person’s hair and leave it manageable. Some of the certified organic ingredients which can be found in this formula include lemon, eucalyptus, ylang-ylang and other plant essences. Which makes this color shampoo a quality choice for anyone looking to reduce yellow tones and brighten silver tones.

#4 Clairol Professional Shimmer Lights Shampoo

This color-enhancing formula is designed to refresh and brighten blonde and silver hair. This product also tones down brassiness. However, while the main purpose of this formula is designed to enhance color and tone down unwanted yellow notes, this product also does a great job at actually cleaning the person’s hair as well. This product also refreshes ash-toned and faded highlights. And it leaves hair shiny and without a soapy residue. It’s a rich conditioning formula that also leaves the hair very manageable and soft, too. Overall, it’s a product that anyone with blonde or gray hair would be happy to use.

#5 B Uniq Silver Shampoo

This silver shampoo is designed to combat yellow and brass notes, and is suitable for use on blonde, grey and silver hair. This product can be used for natural hair, bleached hair and for highlighted hair, and users can expect that this product will result in brighter color and will cool down undesirable hair tones. This product is also gentle on the hair. It’s sulfate-free, paraben-free and SLS-free, so it’s easy on the hair. Another useful component of this formulation is that it contains particles which act as UV filters and helps protect the hair against the damaging rays of the sun.

#6 L’Oreal Serie Expert Silver Shampoo

Designed to be a unisex shampoo that can be enjoyed by both men and women, this purple shampoo has a number of qualities which most people would find useful. It’s full of amino acids that help a person’s hair to maintain its clarity and shine. It also has compounds which allow gray and white hair to maintain a healthy composure. This shampoo also offers anti-yellow properties to the user. All in a pleasant scent formula that leaves hair feeling soft and shiny. All of this being said, this shampoos is ideal for anyone looking to reign in their grey or silver hair and allow it to look its best.

#7 Beauty With a Twist High Light

This organic shampoo is made with certified organic extracts that not only erupt into a rich lather when used but also helps to keep hair soft and manageable. This product is made with pride in California, in the U.S., and is certified animal cruelty-free. And, of course, it’s special formula is designed to reduce brassy notes in tinted or dyed hair and can also neutralize the yellow tones that are commonly found in both gray or white hair. This product also contains natural proteins that really add body and gloss to a person’s hair, too. All of which just means that if you have gray or blonde hair, you are probably going to want to check out this product.

#8 Fanola No Yellow Shampoo

Anyone who’s experiencing grey streaks or an unwanted lightening of their hair may want to take proactive measures to protect their hair and take a look at this product. It’s ideal for hair that’s turning gray, hair that’s decolored and has that’s lightening. This product tones down the unwanted yellows on these areas with the use of violet pigments. Its pigments help keep hair color consistent and vibrant. And a little bit of this product really goes a long way. Now people don’t have to tolerate the patchy discoloration that can often occur with premature greying and take control of their hairstyle.

#9 Matrix Total Results So Silver

With dark purple tones that help to combat brassy yellows, this product is good for helping individuals with gray and silver hair maintain their hair color. This product also illuminates blonde highlights and eliminates dull tones. This product also does an amazing job keeping hair clean and doesn’t damage the hair in the process. While it doesn’t affect the color of the hair, as some people mistakenly judge purple shampoos to do, it does allow the hair to achieve its full brightness and shine. All things considered, this product is suitable for anyone with white, silver and grey-toned hair.

#10 TIGI Bed Head Dumb Blonde

This tone correcting shampoo gentles cleans blonde hair and does so while neutralizing brassy tones. This formula will enhance cooler tones and will neutralize overly brassy notes that are often found in blonde hair. Cleaning and correcting color isn’t the only two things that this product can do, however. It also controls frizz, static and flyaway, and conditions hair thanks to an ingredient known as Polyquaternium 10. Men and women who use this shampoo can rest assured that their hair will not only be manageable but also smooth and soft as well. Which makes it an ideal shampoo for anyone who wants to take control of their blonde or platinum hair.

Tips For Using Purple Shampoo

Purple shampoo is one of the simplest ways for men or women to take care of their blonde hair. This product works by contrasting yellow and silver colors with violet tones. Since purple is the exact opposite color to yellow on a color wheel, it cancels this color out. This brightens blonde hair up and makes it look more natural.

Okay, now that we’ve explained the basic mechanism behind how this type of shampoo works, it’s time to dig a little bit deeper into the subject matter and find out how you can use purple shampoo to improve your blonde or silver hair. It doesn’t matter if you’ve been using this type of shampoo for years or are a relative newcomer to it, you’re bound to learn something today.

What Hair Colors Should This Product Be Used On?

Purple shampoos are designed for men or women who have lighter hair colors. It doesn’t matter if the hair is naturally blonde (or silver), or is a salon-derived or bottle blonde. This product will work beautifully for the following hair colors:

  • Platinum blonde
  • Ash blonde
  • Blonde
  • Cooler pastel colors
  • Silver
  • White

The above colors are the only colors that purple shampoo will work on, however. If you have brunette or red hair, then this product is not going to do anything for your hair. Now that you’ve learned exactly what type of hair this product is used on, it’s time to get into the facts of actually using it.

How to Use Purple Shampoo

A lot of people will want to keep their routing simple and will just want to follow the directions on the bottle. If that’s you, then you can feel free to skip to the blonde hair care tips that follow this section. On the other hand, if you’re trying to get the best effect out of your purple shampooing routine, then you may want to stick around and follow these tips.

1. Use Either a Clarifying or Regular Shampoo

If this is your first time using purple shampoo, then you may want to use a clarifying shampoo first. This will help to remove pollutants and built-up hair products out of your hair before you begin. Once you’re in a regular purple shampoo routine, however, you will want to make sure that you don’t use a clarifying shampoo more than once every 7-days. Otherwise, just use regular shampoo to wash your hair before you begin the next step.

2. Choose The Correct Purple Shampoo

If you have silver, platinum or white hair, then you may need to use a darker purple shampoo to sufficiently tone it down. In these instances, avoid the violet shampoos and choose one that’s more blueish or indigo in color. On the other hand, if your hair is more of a “true” blonde, then choose a violet shampoo for your hair.

3. Apply The Shampoo

Apply the product. Begin at your hair roots and then work outward towards your tips. Take the time to concentrate on the areas that would benefit most from the purple shampoo and work on those areas. Make sure that you cover all of the spots you want to cover otherwise you’ll end up with an uneven application.

4. Let it Sit For 5-Minutes

Once the shampoo has been applied to the hair, allow it to sit for at least 5-minutes. For most people, 5-minutes is sufficient, but if your hair is especially brassy, then you may want to leave it on for up to 15-minutes. However, it’s not advisable that you leave it on your hair any longer than that because it can end up staining your hair. Make sure that you rinse hair thoroughly when you’ve finished.

5. Use a Purple Conditioner

A purple conditioner is a good way to add a little bit more additional toning. While not everyone will want or need to add a purple conditioner to their routine, some people do need the extra toning. If you don’t want to use this type of conditioner, then just use a regular conditioner.

6. Adjust According to Your Needs

If you feel that a purple shampoo tones down your hair too much, then there’s a way to prevent that from happening. And that way is by watering the shampoo down. Yes, you can water down purple shampoos if you need too in order to reduce toning capabilities, so feel free to do that if you feel you need to.

7. Apply to Dry Hair For a Glossy Finish

If you aren’t getting the glossy finish that you like when using a purple, violet or indigo shampoo, then apply it to your hair before you get it wet. Once you’ve done this, let the product sit on your hair for approximately 15-minutes and then be sure to rinse it out with cold water. Applying the shampoo in this way is an easy way to get rid of the brassy highlights and still maintain glossy hair.

Additional Purple Shampoo Tips

Don’t Overuse – If you shampoo hair twice a week, then only one of those times should be with purple shampoo. Toning down blonde hair too much can make it appear darker, so only use purple shampoo once a week to avoid this from happening.

Use a Vinegar Hair Rinse – Blondes who want to increase their shine can consider adding a vinegar rinse to their hair care routine. These rinses help clarify hair, can restore body and shine, and can remove hair residue. You can buy one of the professional vinegar hair rinses which are commercially available or you can make your own with 4-tablespoons of apple cider vinegar added to 8-ounces of purified water.

Consider Using a Shower Head Filter – A properly installed shower filter can reduce some of the elements which can make blonde hair look bad. Many municipal water supplies either have too much copper or too much chlorine in their water, and both of these impurities can be harmful to blonde hair. While some women only use purified water to rinse their hair, using a shower filter is less of a hassle and works pretty well.